PR
Research In A Recession – How To Make Your Budget Go Further
This year at the 2009 Insight Show, we are delighted to be presenting 2 papers on the official conference programme:
Tuesday 30th June (12.15pm-1.00pm)
Bringing Segmentation To Life – A People Focused Approach
• Placing the customer at the heart of your approach
• Ensuring your segmentation has clear strategic applications
• Embracing segmentation to ensure a customer focused
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“Head in the clouds, feet on the ground”
A presentation which looks at using quantitative analysis to refine qualitative insight.
Read Full Post | Make a Comment ( None so far )Attitudes Towards The Recession
In October/November 2008, we carried out an in-depth piece of research which looked at how the current economic downturn is affecting purchasing behaviours and future buying intentions between consumers from differing generations (with a sample split between 18-29 year olds and 30+ year olds).
25% of 18-29 year olds believe their disposable income will increase in [...]
