marketing
Fitter, Leaner Research (Greater Insight 2009)
Making your research budget stretch further in a recession is easier said than done, but by following a few simple tips, you can make your investment work harder and even enhance the insights gained.
Read Full Post | Make a Comment ( None so far )Research In A Recession – How To Make Your Budget Go Further
This year at the 2009 Insight Show, we are delighted to be presenting 2 papers on the official conference programme:
Tuesday 30th June (12.15pm-1.00pm)
Bringing Segmentation To Life – A People Focused Approach
• Placing the customer at the heart of your approach
• Ensuring your segmentation has clear strategic applications
• Embracing segmentation to ensure a customer focused
[...]
Official Sponsor of Insight Show 2009
Following on from the success of our sponsorship last year, we are pleased to announce that we are, once again, going to be the official sponsor of this year’s Insight Show (Part of Marketing Week Live).
Read Full Post | Make a Comment ( Comments Off so far )Centre stage at “Esomar – Fragrance 09″
Vivien Wilton-Middlemass, Head of Sensory Research takes to the stage at Esomar’s annual Fragrance conference which is being held in Cannes, France between 22nd and 24th June.
Read Full Post | Make a Comment ( Comments Off so far )Developing The Business Travel Market For Think Apartments (Case Study)
Developing The Business Travel Market For Think Apartments
Read Full Post | Make a Comment ( None so far )McCallum Layton To Speak At Major Food & Drink Seminar In March
We are pleased to announce that on Wednesday 25th March, Vivien Wilton-Middlemass (Head of Sensory Research) will present a paper at the Food and Drink Innovation Network’s seminar (Better, Quicker And Cheaper NPD).
Read Full Post | Make a Comment ( None so far )“Head in the clouds, feet on the ground”
A presentation which looks at using quantitative analysis to refine qualitative insight.
Read Full Post | Make a Comment ( None so far )60 Second Soapbox
Kate Thompson, Head of B2B Research at McCallum Layton, is longing for some new blood in the quant sector workforce, and a new Dyson Ballbarrow….
Read Full Post | Make a Comment ( None so far )The Changing Consumer…
Much evidence suggests that the next 12-18months ahead will see record levels of unemployment, more interest rate cuts and an economy that is heading further in the wrong direction, but now is the time, more than ever before to truly get under the skin of your consumer in such a volatile market.
Read Full Post | Make a Comment ( None so far )Make Sure Your New Product Is Not A Lemon, And If It Is, Is It Bitter Or Sour?
New product development usually treads a familiar and well worn path. Once the need for a new product has been identified there follow the concept development stage, concept testing, fine tuning, prototype production and so on. At the same time decisions are being made regarding various marketing issues, for example, the creation of an advertising platform, promotional launch details and maybe a review of the distribution channels for the new product. However, this process is detailed in numerous marketing tracts so it is not our intention here to bore the reader with that which can be readily found elsewhere. We want to sharpen your senses or rather show you how sharper senses can ensure you have got the best product and that you are ready for launch.
Read Full Post | Make a Comment ( None so far )« Previous Entries
