Archive for July, 2009

Fitter, Leaner Research (Greater Insight 2009)

Posted on July 10, 2009. Filed under: business, market research, marketing | Tags: business, business research, consumer insight, customer experience, customer insight, global insight, insight show, market analysis, market appraisal, market research, marketing, mccallum layton, qualitative, quantitative, research |

Making your research budget stretch further in a recession is easier said than done, but by following a few simple tips, you can make your investment work harder and even enhance the insights gained.