Archive for May, 2009

Research In A Recession – How To Make Your Budget Go Further

Posted on May 29, 2009. Filed under: PR, business, market research, marketing | Tags: , , , , , , |

This year at the 2009 Insight Show, we are delighted to be presenting 2 papers on the official conference programme:
Tuesday 30th June (12.15pm-1.00pm)
Bringing Segmentation To Life – A People Focused Approach
• Placing the customer at the heart of your approach
• Ensuring your segmentation has clear strategic applications
• Embracing segmentation to ensure a customer focused
[...]

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    First steps into the marketing blogosphere by John McCambley, Head of Brand Marketing & Communications – McCallum Layton

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