Centre stage at “Esomar – Fragrance 09″

Posted on March 11, 2009. Filed under: business, market research, marketing | Tags: , , , , , , , , , , , , , |

Vivien Wilton-Middlemass, Head of Sensory Research takes to the stage at Esomar’s annual Fragrance conference which is being held in Cannes, France between 22nd and 24th June.

www.esomar.org/index.php/fragrance-09-overview.html

Vivien’s session will show how through applying a multi staged approach of combined sensory and consumer research techniques we can identify and develop the best sensory stimuli suited to developing a successful branding strategy.
To find out more about our involvement, please contact John McCambley, Head of Brand Marketing & Communications on:

Tel: +44 (0)113 237 5590
johnmccambley@mccallum-layton.co.uk

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    First steps into the marketing blogosphere by John McCambley, Head of Brand Marketing & Communications – McCallum Layton

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