McCallum Layton To Speak At Major Food & Drink Seminar In March

We are pleased to announce that on Wednesday 25th March, Vivien Wilton-Middlemass (Head of Sensory Research) will present a paper at the Food and Drink Innovation Network’s seminar (Better, Quicker And Cheaper NPD).

Session details:

HEALTHY, CONVENIENT, BUT ABOVE ALL TASTY.

• How to maintain market/brand share in uncertain times using
sensory data and analysis.
• How sensory can assist in cost reduction and ingredient
replacement.
• Using taste to drive innovation.
• Get better sales by targeting products for specific market
segments.
• Top tips to ensure consumer acceptance and maintain brand
equity.

If you would like to find out more about our involvement, please contact John McCambley, Head of Brand Marketing & Communications at johnmccambley@mccallum-layton.co.uk or tel: +44 (0)113 237 5590

To find out more about FDIN, visit
http://www.fdin.co.uk/welcome.html