Archive for December, 2008
60 Second Soapbox
Kate Thompson, Head of B2B Research at McCallum Layton, is longing for some new blood in the quant sector workforce, and a new Dyson Ballbarrow….
Read Full Post | Make a Comment ( None so far )The Changing Consumer…
Much evidence suggests that the next 12-18months ahead will see record levels of unemployment, more interest rate cuts and an economy that is heading further in the wrong direction, but now is the time, more than ever before to truly get under the skin of your consumer in such a volatile market.
Read Full Post | Make a Comment ( None so far )Make Sure Your New Product Is Not A Lemon, And If It Is, Is It Bitter Or Sour?
New product development usually treads a familiar and well worn path. Once the need for a new product has been identified there follow the concept development stage, concept testing, fine tuning, prototype production and so on. At the same time decisions are being made regarding various marketing issues, for example, the creation of an advertising platform, promotional launch details and maybe a review of the distribution channels for the new product. However, this process is detailed in numerous marketing tracts so it is not our intention here to bore the reader with that which can be readily found elsewhere. We want to sharpen your senses or rather show you how sharper senses can ensure you have got the best product and that you are ready for launch.
Read Full Post | Make a Comment ( None so far )Attitudes Towards The Recession
In October/November 2008, we carried out an in-depth piece of research which looked at how the current economic downturn is affecting purchasing behaviours and future buying intentions between consumers from differing generations (with a sample split between 18-29 year olds and 30+ year olds).
25% of 18-29 year olds believe their disposable income will increase in [...]
New Faces At McCallum Layton
We have continued to strengthen our research team by appointing Laura Finnemore as Research Executive and Paul Fanning as Trainee Research Executive within our growing quantitative team.
Laura Finnemore
Laura graduated from Leeds University Business School in 2005 with a BA (Hons) in Management Studies, and joins from Quaestor, where she worked predominantly in the finance team [...]
